03 · Permanence

Whole Life Insurance

A fixed premium and a guaranteed payout that never expires and never reprices.

What Whole Life gives you

  • Lifetime coverage
  • Guaranteed benefits per policy contract
  • Cash value growth

Benefits, guarantees and availability vary by state and are governed by the policy contract.

Lifetime protection, lasting value

Not sure whether Whole Life is the right fit? That is what the consultation is for — bring your situation and Franca will tell you plainly if something else suits you better.

In more depth

Whole Life Insurance, explained before you buy it

What whole life insurance actually is

Whole life insurance is permanent cover with three things fixed by the contract: the premium, the death benefit, and a schedule of cash value that builds over time. The premium set at issue is the premium for life. The death benefit does not expire at an age and does not reprice. The cash value grows at a rate the contract states, and many policies from mutual carriers may also pay dividends, which are not guaranteed.

It is the oldest form of life insurance and the simplest permanent one. There is no index to track and no flexible premium to manage. What you buy is certainty: a known cost, a known payout, and a pot that is yours to use while you are alive.

Who it suits, and who it does not

It suits people with a permanent need: final expenses, leaving money to children or a cause, equalising an estate between heirs, or providing for a dependant who will never be independent. It suits people who value a fixed budget they can plan around for decades, and people who want a policy their family can rely on without anybody having to manage it.

It does not suit somebody who needs a large amount of cover for a limited time; term buys far more cover for the same money during the years a mortgage and children are the exposure. It does not suit a tight budget, because the fixed premium is a long commitment and a policy that lapses in its early years returns little. And it does not suit anybody comparing it to a market investment: it is insurance with a savings element, not an investment, and the comparison flatters the investment.

What decides the premium

Age at application, health, the amount of cover, and the payment structure. Some whole life policies are paid for life; others are paid up over a fixed period, such as until a certain age, after which no further premium is due and the cover continues. A shorter payment period means a higher premium and a policy that is fully owned sooner.

Health is underwritten, usually with a medical exam for larger amounts. Because the premium is fixed for life, the age and health at issue set the price permanently, which is the strongest argument for buying whole life earlier rather than later if it is the right product at all.

How the cash value works, and its limits

The cash value builds slowly at first, because early premiums carry the cost of insurance and the policy's charges, and more quickly in later years. It can be borrowed against, and a loan is not a withdrawal: the policy continues, interest accrues on the loan, and an unpaid loan reduces the death benefit. It can also be surrendered for its cash value, which ends the cover.

Dividends, where a policy pays them, can be taken as cash, used to reduce the premium, or used to buy additional paid-up cover. They depend on the carrier's results and are not promised. Anybody shown a dividend projection should treat it as a possibility, not a schedule.

Five questions to ask before you sign anything

What is guaranteed by the contract, and what depends on dividends? For how many years is the premium payable? What is the guaranteed cash value at ten and twenty years, on the guaranteed column of the illustration? What is the loan interest rate, and how is it set? And what riders are included or available, such as a waiver of premium on disability?

In a consultation with BrightCover those answers are read from the contract and the guaranteed columns, not the projected ones, before any application is started.

Questions

Whole Life, answered plainly

Why does whole life cost more than term?
You are buying two things. Cover that does not expire, and a cash value that builds inside the policy. Term buys only the first, for a set number of years, which is why the same death benefit costs a great deal less.
What exactly is guaranteed?
Whole life is built around contractual guarantees — typically a level premium, a minimum cash value and a stated death benefit. What each policy guarantees is set out in its own contract, and any guarantee depends on the claims-paying ability of the issuing carrier.
Can my premium go up?
On a standard whole life policy the premium is designed to stay level for life. Some carriers pay dividends that can be used to reduce what you pay out of pocket, but dividends are not guaranteed and should never be assumed when you decide whether the premium is affordable.
What is the cash value for?
It is money inside the policy you can borrow against — for an emergency, a business need, or to bridge a gap. An outstanding loan reduces what your beneficiaries receive, so it is a resource rather than a savings account.
Is whole life a good investment?
It is insurance first. It suits people who want cover that will certainly be there and a conservative, predictable cash value alongside it. Anyone whose priority is maximum growth is better served by investing separately and buying term for the protection.

General information, not advice for your situation. Benefits, guarantees and availability vary by carrier and state, and are governed by the policy contract.

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